It seems to me that the notion of sharing your/our expertise via blogs and then having them digested by the 'borg' that is Google only for it to take that information and craft it into generative AI summary to the question. Fundamentally breaks the value exchange.

It kina amounts to plagiarism at some level.

The goal of Goole is to provide answers to people. That is good. But the people feeding those possible answers are people who need a reward.

You share your expertise in the hope that someone will find you and pay you for it. Whatever that expertise may be.

If Google and others just want to retain all the attention have people get into 'conversations' after a search. The function of channelling relevant traffic to the people investing hours of 'free to Google at al anyway ' time in creating it will diminish significantly.

So IMO these 'advances' significantly erode the value you can gain from creating good content and sharing your expertise. I think this will lead to a fragmentation as more and more independent bloggers and creators peruse strategies which cut the umbilical cord of search.

And when that happens it will enable some bright kid to invent the '<insert their surname> Rank' algorithm and we will rinse and repeat the story.....